L.A.S and his buddy Randy are the ones behind Fuck Yeah Menswear. Of course I knew this already as it was discussed at the last Menswear Tumblr Illuminati meeting. Congrats on the book deal guys..
Here’s what Lawrence Schlossman, blog genius, told me about his then-secret identity last year when I interviewed him for GQ:
I’ve always been of the belief that it’s definitely being run by a peer, there’s no doubt. You have dudes, and I know guys like this, I’ve become friendly with guys who know everything about the blogosphere but don’t blog, but there’s a threshold, like, oh my god, there’s no way, why would someone spend so much time learning every nuance of the community if he wasn’t participating? So whether Fuck Yeah Menswear was his way of saying, “Fuck it, I’m going to participate,” or some dude who has one foot in that world, I don’t know, but it’s someone who gets the subcultural — who knows the personalities and who knows the nuance of those personalities. I thought it was hilarious, some people can laugh at themselves, some people can’t. I for one can laugh at myself and I don’t take this stuff so seriously that I’m like, “This guy is trying to tarnish my beliefs,” because he’s so obviously a fan and a nerd about it.
Fuck Yeah Menswear, who I later interviewed via email, told me, “I’m not a blogger. Somebody lied.” Cheers, L.A.S.
Update: Lawrence reveals that Kevin Burrows, who is making the ties for my wedding (really!) is his partner-in-crime. Going to give dude the biggest high-five.
I write Fuck Yeah Menswear with my buddy Kevin. We have a book coming out in November. This news wasn’t supposed to come out today, but it did. Whatever.